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For more information visit days, it’s tough to pick out one winner in the shaving subscription service war. The new Schick Hydro Skin Comfort™ collection is available now at mass, grocery, and drug stores nationwide. The campaign, which will run across TV and digital, sets out to give a voice to his skin and commits to treating it right with shaving solutions designed to provide advanced skin comfort any way he shaves. To reach men in need of a skin-loving grooming routine, Schick Hydro Skin Comfort™ is launching a new global creative campaign under the brand platform of "Your Skin Has Feelings," spotlighting the diverse men and shaving needs the products were made for. They contain coconut oil, Vitamin E, green tea, aloe, and chamomile. Each product is formulated to comfort men's skin before, during, and after their shave. "To help our guy further optimize his skincare routine, we developed a full line of grooming products that work with his skin supporting our brand's overall ambition of providing advanced skin comfort any way he shaves."įor men seeking a full skincare regimen to complement their shave experience, Schick Hydro Skin Comfort™ is also introducing a new suite of grooming essentials from prep to finish including a gentle exfoliating face wash, a razor bump fighting shave cream and a moisturizing post-shave balm. In fact, our research suggests that 80% of men in our target demo are open to incorporating new skincare products into their shave routine," said Bell. "We know having smooth and comfortable feeling skin doesn't start and stop with the razor. The reformulated and repackaged lineup includes the Sensitive Razor to soothe the skin and contains aloe and pro-vitamin B5, Dry Skin Razor which hydrates throughout each shave and contains coconut oil and ceramides, Slim Head Sensitive Razor to shave hard-to-reach areas like under the nose, and 4-in-1 Groomer engineered to shave, edge, and trim with one tool.
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